NAT GEO

Nat Geo’s yellow rectangle is one of those design elements you recognize instantly. So the launch of the Museum of Exploration, we expanded it from a logo into a full visual system for the museum itself.

This happened to be our last brief at Terri & Sandy, which made the project especially meaningful to us. The team went on to bring it to life, creating a campaign that made the rectangle feel as expansive as the museum itself.