The Rival LIVE.

Fast-forward a year, the Rival at Fordham editorial and strategy team combined totaled near 40 undergrads, representing all four graduating classes. In 2016 alone, The Rival Fordham was read by nearly 10,000 users and received nearly 40,000 page views. In terms of overall traffic, we ranked #3 among a network of 13+ schools with 28,000 sessions strictly in the Fall semester. For better or worse, we were a conversation starter on campus, gaining momentum in terms of staff and content output. I felt it was time to capitalize on the network we tapped into and expand the Rival brand beyond the editorial realm. Enter: The Rival Live, Fordham's first ever satirical news web series.

The show was approximately 12 minutes in length, including a title sequence with an original song, a desk dialogue, in-studio interview, two sketches, and one commercial. Along with this, we also produced shareable segments that existed independent from the show, which lent an opportunity for more experimental sketch ideas that may not fit into the framework of the week.


 

Some Rival Live fun.

 
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"Fordham's Best Deli" by Jessica Mannino