Horizon Media

Strategist (Feb’19 - April’20)

Assistant Brand Strategist (July’17 - Feb’19)

During my 3 year stint at Horizon, I was mainly responsible for spearheading the creative and quantitative development of strategic decks, incorporating my knowledge of my client’s business objectives with competitive landscape and marketplace analysis to inform sound recommendations within their annual budget. Blah blah blah.

Most of my day to day was account maintenance work, which required me to be highly organized, extremely communicative, and properly reactive. As our team served as the liaison between the internal activation teams and the client, we were nonstop tasked with relaying critical information in an efficient, legible, and timely manner. I leave Horizon with an intimate understanding of how to communicate with clients as well as how to package and present information in a client-facing fashion. I also leave Horizon with 0% tolerance for corny media jargon.

While I am thankful for the opportunity to have worked at such a well respected and successful company as Horizon, I realized early on that I would be much better suited in a more creative environment. A tell tale sign for me was having an excel spreadsheet open on one of my monitors, and a word doc writing poems on the adjacent monitor. I may know how to edit change formulas in excel but it feels much more natural to picture myself doing basically anything else.

As we were buying the media space on behalf of the clients, we often worked in tandem with creative agencies to ensure we were presenting a sound, comprehensive recommendation. I essentially always felt like I should have been on the other side of the call— so that is the direction I’m headed!